Norman Pattiz has released a new study on radio advertising that offers quite a lot of insight into the field. He is the CEO of Westwood One, and he is helping people run their radio stations in a much better way. He is saving them time, and he is giving people resources that make their stations profitable. This article explains how Norman is making the radio industry better every day.
#1: The Study
Norman requested this study to look at trends in advertising that are changing in radio. He found a number of interesting things that included how brands are recognized, how people spend their money and how each brand is seen. There are many ways that radio stations may increase their earnings, and they must sell their ad space to companies that will give them the best results. Learn more about Norman Pattiz: http://normanpattiz.com/author/npattiz/ and https://www.slideshare.net/NormanPattiz
#2: Brand Recognition
Brand recognition is one of the most-important things that a company may look for, and there are quite a few people who will notice that radio ads increase recognition.
Brand recognition is important because a company needs to have its listeners passively remembering their brand name, and the study showed that a number of people remembered brand names in many different ways. They are more likely to remember companies like grocery stores, and these companies will feel much better knowing that radio works.
#3: What Does Norman Do?
Bloomberg revealed that Norman Pattiz is the CEO of Westwood One, and he knows that there are a number of people who are listening to his stations every day. He is supporting the radio industry more every day, and he wants to know that his brand makes a difference.
Someone who is searching for a better way to listen to radio will find that the Westwood One network offers better radio than many other networks, and this company has been a large part of making the radio industry better. It is a much stronger place to listen to radio, and it changes the world at-large.
There are quite a few people who are reading the study from Norman Pattiz because they want to know that there is a better way to run a radio station. They are learning about advertising from this basic study, and they have discovered a number of different things that will help them earn more money. Advertising rates will be balanced, and advertisers will learn what is most effective.