There is a rage over lip products due to a company called EOS, standing for Evolution of Smooth. Only a few years ago did this name come into play, but they are already bigger than ever. EOS lip balm is rated just number two in best selling lip balm in the country. Their products are all natural, hypoallergenic, gluten free and contain vitamins and oils that are nourishing and naturally conditioning. In an article about the skincare company, it was explained how exactly EOS came to be so successful.
Consumer research led to the conclusion that lip balm was a product overwhelmingly used by women over men. In sensory panels, where users can describe their experiences, it was found that women constantly lost their tube of chap stick in the bottom of their purse and wished for something in a shape that would be easier to find. Therefore the products were created to focus on the consumers, with the end result a palm sized ball. The thought that ran through the company’s mind was to make product that would stand the test of time, they weren’t creating something to create a fad but a successful product that women would love. The five senses are a big part in EOS products. The first starts with the packaging, feeling good in the hands when picked up. Then, there are different colors of orbs (the actual lip balm container), different smells to each lip balms, there are even flavors to go with the different smells and a satisfying click when done. This is a company that didn’t want to create just another commodity but a product that each user would have an emotional connection with. Women like to use products that make them feel good and look good and at EOS this is exactly what the goal is.
For more info, visit the EOS Facebook page.
Link to original article – https://www.fastcompany.com/3063333/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick