The makeup industry is usually assumed to have an atmosphere of variety and style. But in reality it can be surprisingly homogeneous. It’s quite common for the upper echelon of the makeup industry to be filled with older men who’ve never even used their own product. Because of this it’s hardly a surprise that the industry itself tends to often lack variety in the products they sell. And it’s equally unsurprising that when there is variety to be found within a line, that the person at the top will also have a very distinct style. One of the best examples of this is a woman named Doe Deere. And of course any discussion of Doe Deere will also bring about discussion of Lime Crime, which is the name of both her company and main line of makeup.
One of the defining points about Doe Deere as both a person and CEO is her love for makeup. Again, this really sets her apart from a lot of the competition. She only entered into the industry because she was unsatisfied with the makeup choices which existed at the time. Her academic background was focused on fashion and design. And her professional path had given her a chance to take those ideas onstage. But while clothing options were up to her high standards, she was continually disappointed with the choices presented by existing makeup brands. http://guestofaguest.com/los-angeles/interview/interview-lime-crimes-doe-deere-on-how-to-make-your-dreams-come-true
And this was what pushed her to get into the makeup industry. Unlike many other people it wasn’t through existing business connections or an inheritance. Doe Deere simply loved makeup and found that a lot of the existing choices didn’t meet her high standards. So she began the difficult task of designing her own line of makeup. This would become known as Lime Crime. And it would almost always feature the same outgoing energy that defines Doe Deere herself. But in addition to that it’s also known for very high design standards. Doe Deere comes from a world focused on fashion, and a career path that is highly dependent on being able to keep makeup going strong even after hours on stage. She brings that same high standard to Lime Crime as well. And this has made it especially popular among people who have equally high standards for their makeup. It’s a brand that people know they can count on. https://websta.me/n/doedeere
However, there’s one other trait of Doe Deere’s which can be seen in the brand. She loves makeup just as much as when she first got her start. And she’s continually active in the makeup community. She’s often happy to share tips and ideas with people who are interested in her product. It’s not at all unusual to see her posting on a blog to share ideas for getting the most out of makeup. Or for her to offer up some ideas to women on how they might be able to create their own unique style.